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China’s People’s Daily slams medical beauty ads, urges regulation – Reuters

A patient waits for her so-called "double eyelid surgery", which adds a crease to the eyelids to mak.......

A patient waits for her so-called “double eyelid surgery”, which adds a crease to the eyelids to make the eyes appear larger, to begin in a plastic surgery clinic in Shanghai November 4, 2007. Picture taken November 4, 2007. REUTERS/Nir Elias

BEIJING, Sept 14 (Reuters) – China’s People’s Daily newspaper said it was “imperative and urgent” to regulate advertisements bombarding people with recommendations for cosmetic surgery, procedures and treatments, as they had become excessive, and some made false claims.

“From posters at bus stops and in subway, to introductions on social websites and content platforms, from advertisements planted in films and television variety shows, to promotions by live-streamers, medical beauty advertisements are overwhelmingly pervasive,” the ruling Communist Party’s official newspaper said in a commentary published on its website.

The People’s Daily said some advertisements associate good looks with “high-quality”, “diligence” and “success”, fabricating stories about “plastic surgery changing one’s …….

Source: https://www.reuters.com/business/media-telecom/chinese-state-media-slam-medical-beauty-ads-urge-regulation-2021-09-14/